What are the Different Types of Websites? 

"Do You Have The Right Type of Website That Will Take Your Sales From Brochure Bland

To Blast Furnace Flare?"

Before we get into the nitty gritty of taking your company or product to the riches you are reaching for, I wanted to lay the foundation of where most of the industry is coming from.

Traditionally, the focus for most companies have been two-fold as far as the Internet is concerned. They are a brochure type site, that provides the who, what, where, when, why and anything in between. Some sites are even bold enough to ask for the visitors email address.
Or others have a site similar to the above, only it's really fancy, and bold, and colorful, and flashy, and... not working. The traffic hits are still abysmal.

If your site isn't selling for you - then why spend the money on fancy?

There are 4 main types of websites, and you should have all 4:
                 1. Branding - this is a site often for yourself and/or your company.  This is where most

                     companies spend thousands of dollars, and continue to pour money into it, or haven't

                     updated it in years.  This is where you send general contacts you meet.

                      An example of this is my Corporate Site: www.InnerSurf.com
                 2. Sales Letter - this is a one page, often long form site, that highlights the benefits of one

                     product or service. Not many companies have this type of site, but it can be effective

                     when used in conjunction with an email based marketing campaign, a visitor already

                     knows you, and/or it is the go to page after a Power Page.
                     It is focused and it's purpose is to get the sale.  Throughout this page you should ask for the

                     'buy' about 12-15 times.   An example of this is: www.ThePoetryofBusiness.com
                 3. Blog - This is a diary/journal like site that keeps everyone up-to-date with what you are doing,

                     and/or developments with your products or services. You can post articles here, and keep in

                     touch with your prospects and customers.  An example of this is: www.TracyRepchuk.com
                 4. Power Page - This is the most important page your company will ever have, and only 1% of the

                     Internet population has it. And those are the companies that are making millions, and doing very

                     little work for it.   An example of this is:  www.Marketing-Makeover-Miracles.com

     Do you have a Power Page?? This is also called "Squeeze Page", "Landing Page", "Doorway Page"

     ... but it doesn't matter what you call it, as long as you have one.

     Start to think about what difference a page like this could mean to your company, and most importantly,

     start your campaign and marketing efforts to getting one.  In future lessons, it will be very clear why.